EXCLUSIVE LUXURY WATER:
EVERY DROPLET COUNTS

Sometimes luxury is not defined by materials; it lies in every meticulous detail that makes you feel spoiled and pampered. Club ZFU offers members with two high quality waters – Åre Water Still Natural and Åre Water Sparkling Natural, bringing members a whole new drinking water experience.

Åre Water source is found in Åre Källa, a famous ski area in the North of Sweden, which is one of 11 certified natural mineral water sources in Sweden. The cold weather and scattered population there contribute to the clean air and pure water.

We are delighted to invite Ivan, Hong Kong’s first water sommelier, to evaluate the two high quality water choices from Club ZFU – Åre Water Still Natural and Åre Water Sparkling Natural.

Untouched by man, Åre’s clean and pristine mountain landscape offer a good environment for the water where layers of rock and sand, which have been created by the ice age, allow for good filtration of the water and is therefore protected from external influences, becoming highly purified Åre natural mineral water.

Åre Water source is found in Åre Källa, a famous ski area in the North of Sweden.

We are delighted to invite Ivan, Hong Kong’s first water sommelier, to evaluate the two high quality water choices from Club ZFU Åre Water Still Natural and Åre Water Sparkling Natural. From his professional knowledge and rich senses, we can learn more about Åre Water.

Ivan holds an MBA degree from CityU and has been working in the human resources industry for 12 years; he has worked at HSBC, JP Morgan Chase and China Construction Bank. Having a liking for water since he was young, he likes drinking, and also studying, water. One time he found a tea-brewing water in the Mainland which tasted particularly smooth, so he brought it back to Hong Kong and helped his friend win a coffee competition. Realizing the great influence that water could have, he went to Germany to get certified as a water sommelier and became a pioneer in Hong Kong.

Club ZFU offers members with two high quality waters – Åre Water Still Natural and Åre Water Sparkling Natural, bringing members a whole new drinking water experience.

Ivan first poured the water into a transparent wine glass. He held only at the foot of the wine glass and kept his hands away from the bowl as much as possible, this is believed to avoid his body temperature affecting the water temperature. He gently swirled the glass and put his nose near its lip, taking a small and then a big mouthful to taste. He explained, “There are 3 steps to tasting water – see, smell, and drink. First of all, check to see if there are any sediments and impurities floating in the water. If it is a sparkling natural mineral water, you can enjoy the slowly rising of bubbles. Secondly, smell if there is any odor. Thirdly, drink it and let it stay in the mouth for 4 to 5 seconds before swallowing. The purpose of this is to increase water contact with different parts of the tongue.”

Ivan carefully tasted the two Åre waters and came to a conclusion: “Åre Water Sparkling Natural has fine and persistent bubbles which are perfect-sized and well-balanced, bringing a slightly acidic yet refreshing and appetizing taste; whereas Åre Water Still Natural is mild and light, with a round and smooth texture, bringing a well-balanced and sweet taste.”

Ivan’s thorough review of Åre Water explained its golden trophy of gourmet waters contest at AVPA 2018 in France – awarded as the best natural mineral water in both the still and sparkling water segments.

Taking an extra step to provide luxury lifestyle services for our members is one of our missions. We care about our members to the extent of the water they drink, which is under a high standard quality control by Club ZFU. Acting as an inspiration to our valued members, we are dedicated to delivering the experience of novelty, luxury and superiority in every new beginning of life.

#Vol. 10