PINK FOR THE NEW GENERATION

The Millennial Pink’s proportions ensure it sits perfectly on any wrist.

Real men wear pink. Pink is just another colour.

In an ever-changing world, the 40-year-old HUBLOT stays true to its philosophy of being first, unique, different: unveiling the new Millennial Pink, designed in collaboration with Lapo Elkann from Garage Italia, adding a new member to its Big Bang collection.

More than just a watch, the Millennial Pink is a state of mind that represents gender neutrality.

For some, it is powder pink or pastel; for others, it is a subtle blend of beige and salmon, apricot and grapefruit. The Millennial Pink takes its place as an intriguing and indefinable colour, which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation.

This pink expresses a gentle, inclusive and confident approach to life. It is a fresh, young vision, full of substance, and redefines style.

Ricardo Guadalupe CEO of HUBLOT mentions: “At HUBLOT, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, the Millennial Pink, symbolic of the world available to us, in its constant state of flux.”

Garage Italia, a creative base established by its founder and creative chairman Lapo Elkann inside the historic petrol station Piazzale Accursio in Milan, is a concept-to-product trendmaker customising design that caters to both private and corporate clients looking for a one of a kind experience.