PINK FOR THE NEW GENERATION
The Millennial Pink’s proportions ensure it sits perfectly on any wrist.
Real men wear pink. Pink is just another colour.
In an ever-changing world, the 40-year-old HUBLOT stays true to its philosophy of being first, unique, different: unveiling the new Millennial Pink, designed in collaboration with Lapo Elkann from Garage Italia, adding a new member to its Big Bang collection.
More than just a watch, the Millennial Pink is a state of mind that represents gender neutrality.
For some, it is powder pink or pastel; for others, it is a subtle blend of beige and salmon, apricot and grapefruit. The Millennial Pink takes its place as an intriguing and indefinable colour, which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation.
This pink expresses a gentle, inclusive and confident approach to life. It is a fresh, young vision, full of substance, and redefines style.
Ricardo Guadalupe CEO of HUBLOT mentions: “At HUBLOT, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, the Millennial Pink, symbolic of the world available to us, in its constant state of flux.”
Garage Italia, a creative base established by its founder and creative chairman Lapo Elkann inside the historic petrol station Piazzale Accursio in Milan, is a concept-to-product trendmaker customising design that caters to both private and corporate clients looking for a one of a kind experience.
01 The case is made from modern, lightweight aluminium, and then anodized and satin-finished.
02 The straps are easily interchangeable thanks to HUBLOT’s exclusive patented One-Click system.
Lapo Elkann, founder and creative chairman of Garage Italia, looks polished wearing the new Big Bang Millennial Pink.
To Lapo Elkann, the character of every person is defined by their love of life and their inclusivity, rather than by the power of their superiority at Garage Italia. “More than simply a product, we want to create something which represents a positive change,” he explains.
Its 42-mm case defines the tone: made from modern, lightweight aluminium, a unisex and monochrome material, is anodised, satin-finished and through-tinted into the Millennial Pink. This technical feat is essential for both protection and decoration, giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Powered by the in-house calibre Unico, this column-wheel chronograph movement provides a 72-hour power reserve.
Sharing the same versatility as the Big Bang collection, the Millennial Pink is supplied with two interchangeable straps. The first is made from rubber and has a deployant buckle made from titanium, covered with a decorative layer of the same anodised and satin-finished millennial pink aluminium as the case. The latter is a mix of Velcro and knitted PES fabric, and is secured with a sporty buckle in millennial pink anodised and polished aluminium.