Club ZFU is committed to protecting your privacy while supporting an environment of responsible use of Your Data (as defined below) to support targeted advertising and engagement with Merchant Partners
Your Data includes the following:
- Your Registration Data: data we collect from you if you register to become an Club ZFU Member, such as your name, address, email address, mobile phone number, social media contact, age group, income range, education background, profession, social and personal interests, demographic profile and nationality; and
- Your Club ZFU Data: data we automatically receive and record from your smart-phone, tablet, PC or other device(s) upon which the Club ZFU app is installed or from which you access the Club ZFU web site, whether or not you are an Club ZFU Member, such as:
- details of your interactions with the Club ZFU app and the Club ZFU web site, including details of when and where you run the Club ZFU app and when and where you have accessed the Club ZFU web site, details of the Club ZFU that you scan, details of the advertising and other marketing materials and information you have viewed or received through the Club ZFU app and the Club ZFU web site and how you have responded to and interacted with them;
- details of your user preferences and settings for your use of the Club ZFU app and the Club ZFU web site;
- the time and location of your interactions with Merchant Partners through the Club ZFU app and the Club ZFU web site
- details of your transactions with Merchant Partners processed through the Club ZFU app and through the Club ZFU web site, including but not limited to ordered items, logistics mode, date of delivery, payment mode and return policy; and
- technical details about the device upon which the Club ZFU app is installed and from which the Club ZFU web site is accessed, including unique device identifier, operating system, connection speed, IP address and app and browser settings.
How We Use Your Data
If you are the Club ZFU Member, we use Your Registration Data to verify your identity when you use the Club ZFU app or access the Club ZFU web site.
Whether or not you are the Club ZFU Member, we use Your Data for the following purposes:
- to provide you with the services enabled through the Club ZFU app and the Club ZFU web site, including the delivery of Club ZFU Marketing and Promotional Materials (as defined below);
- to provide you with a better Club ZFU app and Club ZFU web site experience by personalising the Club ZFU Marketing and Promotional Materials you receive through the Club ZFU app and the Club ZFU web site;
- to analyze how you use the Club ZFU app and the Club ZFU web site so that we can try to improve them;
- to respond to your questions and queries about the Club ZFU app and the Club ZFU web site, including providing technical support; and
- for the purpose of administering and supporting the operation of the Club ZFU app and the Club ZFU web site, including software verification, the administration of software upgrades and for archival and back-up purposes.
We use Your Data to communicate with you in a contextually relevant way by delivering advertising, marketing and promotional materials directly to you (whether by messaging or display advertising within the Club ZFU app or the Club ZFU web site or by separate delivery of emails, SMSs or other forms of communications), including coupons, vouchers, gift certificates, prepaid access and tickets and offers. The Club ZFU Marketing and Promotional Materials relate to the goods and services of our Merchant Partners, including goods and services, branded or non-branded, in relation to dining, food and beverages, sports, music, film, gadgets, licensed merchandises, collectibles, cross-over merchandise, stationeries, television, films, records and related entertainment, clothing and accessories, jewellery, cosmetics, personal health and hygiene, pets, electronics, internet, media, telecommunications, public utilities, air ticketing, hotel booking, concert or theatre ticketing, other travel ticketing, home furnishings and housewares, automobiles, transport and travel, banking, insurance and financial services, property transaction and agency, loyalty and reward programs and other goods and services, including those which are generally available at popular auction web sites.
Please note that if you are the Club ZFU Member, we will link Your Registration Data and Your Club ZFU Data in connection with the purposes noted above.
We may also take parts of Your Data and provide aggregated information to our Merchant Partners and other third parties so that they may understand, on a depersonalised basis, what kinds of people are using the Club ZFU app and the Club ZFU web site and how they are using it. When we use Your Data in this way, the Merchant Partners and other third parties will not be able to identify who you are.
We do not share Your Data with our Merchant Partners or with any other third party on any basis which allows you to be identified from Your Data, except to our affiliates, joint venture partners and service providers who may receive Your Data from us solely for the purpose of assisting us in carrying out the purposes noted above and as described in the “Compliance with Laws” section below.
Upon your opting out, we will honor your request to not use Your Data for all or any of the marketing purposes noted above. You may opt out from certain Club ZFU Marketing and Promotional Materials, or Club ZFU Marketing and Promotional Materials in respect of certain Merchant Partners or certain categories by following the instructions to do so in the email, SMS or other communication you have received, or you may notify our Privacy Officer at email@example.com.
Our Merchant Partners
We hope that you find the Club ZFU app and the Club ZFU web site to be useful ways of interacting with our Merchant Partners and learn about their goods and services and about any offers, promotions they may offer that are attractive to you.
We do not disclose or transfer Your Data to our Merchant Partners, but it is important for you to know that in using the Club ZFU app and the Club ZFU web site with Merchant Partners in transacting with Merchant Partners, they may separately obtain and/or request that you provide certain data, including your personal details, details of transactions concluded with the Merchant Partner, credit card and credit reference information and other information.
You hereby irrevocably release us from any claims that you may have in relation to the handling of your data by Merchant Partners.
How We Protect Your Data
We care about the security of Your Data, and we use commercially reasonable safeguards to preserve its integrity and security. However, we cannot ensure or guarantee the security of Your Data or that Your Data will not be accessed, disclosed, altered or destroyed by unauthorized persons.
Where Your Data is Located
We host Your Data on computer servers located in Hong Kong, where the data privacy laws may differ from those in your jurisdiction. Therefore, Your Data may be transferred to, processed on, and stored in computers located outside of your jurisdiction. Your use of the Club ZFU app or the Club ZFU web site constitutes your consent to this transfer of Your Data.
Accessing and Correcting Your Data
We take reasonable steps to ensure that Your Data is accurate, complete and up to date.
You have the right to request to receive a copy of and make any corrections to Your Data. Please direct any such access request to our Privacy Officer at firstname.lastname@example.org.
Cancellation or termination
Compliance with Law